Unfortunately, with growing consumer awareness of allergies, many enterprising and not so reputable people are trying to make a buck off your suffering.  But you are informed, you aren’t going to let them.  Beware of the following marketing claims:

 Its Hypoallergenic!  All the term hypoallergenic means is that the materials used to construct the product were not shown to cause allergies.  A pillow that is sold as hypoallergenic only means the material in the pillow itself has not been shown to cause allergies.  It does not mean that the pillow will not harbor molds and dust mites.

 Its All Natural!  There is nothing wrong will products that are all natural.  But, all natural does not always mean all good.  Arsenic, poison ivy, and AIDS are all natural.  However, I wouldn’t recommend any of them to my friends or family.

 Its HEPA filtered!  Anytime any sales person tells you a product is HEPA filtered, you need to ask if the filtering system is sealed.  The vacuum cleaner market is a great example of this tactic. Many companies are marketing “allergy” vacuums with HEPA filters that actually make problems worse than better.  This is because the units leak contaminants before they ever reach the filter.  Don’t take my word for it, look in Consumer Reports.