No matter what or how tell people to try our products we will never be able to do it as well as our existing customers.

Oh just a thought, a while back I was considering the purchase of one of those pure organic wool mattresses from a company in CA.  Their prices were very high and so despite the fact I understand sleeping with pure wool is better in so many ways, their prices make the opportunity of experiencing it, way beyond most peoples wallets. Perhaps you could come up with an alternative wool mattress and corner the market?